2026-07-28

CCPIT Heilongjiang Revisits KPKT and MCCTA, Seeking Deeper Harbin Trade Fair Cooperation

(KUALA LUMPUR, July 28, 2026) — This morning, Chen Shijun, Party Secretary and Chairman of the China Council for the Promotion of International Trade (CCPIT) Heilongjiang Committee, led a delegation including Secretary General Gao Guoliang to hold a meeting with David Tiang, Special Officer to the Minister of Housing and Local Government of Malaysia (KPKT), alongside Natalie Chan, President of the Malaysia-China Cultural Tourism Association (MCCTA), and Council Member Wang Qixing. The parties engaged in in-depth exchanges on deepening cooperation for the Harbin International Economic and Trade Fair (HTF), expanding Malaysia-China economic and trade interactions, and promoting regional cooperation.

During the meeting, both sides reviewed the fruitful outcomes achieved during Malaysia's participation as the Country of Honor at the 35th Harbin International Economic and Trade Fair, exchanging views on how to further leverage the HTF’s role as a national-level platform for economic and trade cooperation. The CCPIT Heilongjiang Committee extended an invitation to KPKT and MCCTA to organize another Malaysian delegation for the HTF in 2027. They proposed further expanding the scale of the Malaysia Pavilion and bringing in more enterprises, signature brands, and local agencies. By utilizing the HTF platform, the initiative aims to deepen industrial cooperation, trade matching, and market expansion between Malaysia, Northeast China, and the Russian Far East, continuously broadening the scope of regional economic collaboration.

The two sides also discussed jointly hosting the "Malaysia Food and Culture Festival." They suggested combining Malaysian culinary specialties, cultural tourism promotion, and showcases of high-quality products to create a branded event with regional influence. This initiative seeks to boost Malaysia's profile in Northeast China and promote the deep integration of cultural tourism with economic trade. At the same time, both parties expressed hope that this regional cooperation would serve as an opportunity to strengthen aviation, tourism, and business exchanges, helping pave the way for a direct international flight route between Harbin and Kuala Lumpur. This would provide greater convenience for personnel exchanges, economic trade, and tourism development between Malaysia and China—particularly Northeast China.

Both parties reached a shared consensus to continue leveraging the strengths of the HTF platform, deepen exchanges among local governments, business associations, and enterprises, and actively explore additional cooperation mechanisms. Together, they aim to drive Malaysia-China economic, trade, cultural, and tourism cooperation to new heights while further opening international channels and growth opportunities linking Northeast China, Russia, and Malaysia.